As hardcore gamers, we tend to overlook the silent success of hypercasual games. According to the latest report by Newzoo and Pangle, 36 out of the top 100 downloaded mobile games in 2021 were hypercasual.
Low entry barriers bring new people and new ideas into gaming, leading to a rapid genre evolution and new monetization opportunities.
While the classic hypercasual monetization model is based primarily on in-game ads, the recent trend is to experiment with in-app payments offering subscriptions, items and currencies or an option to remove ads.
Working on your next hypercasual hit?